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2011 Kia Optima Marks Design
RevolutionFriday, April 02, 2010 at 06:49 AM EDT
NEW YORK - Kia's first compact sold in North America
looked
like a 15-year old Ford Escort. Even as the value-conscious automaker started
to improve its quality reputation early in the last decade, Kia's designs were
tepid and slightly out-of-date, at best.
Peter Schreyer has been Kia's design chief
since September 2006, and his work is starting to make its way into the
brand's
oeuvre. And the first full example of his work for the South Korean automaker
is stunning - the 2011 Optima. Sharing its platform with the rather
sensational
Hyundai Sonata, the Optima will get the Sonata's new, 2.4-liter, gas
direct-injection Theta II four, rated "about 200 horsepower," Kia says, and an
estimated 24/35 mpg.
And like the Sonata, there will be no V-6 for
the new Optima. Instead, it will get Kia's first turbo, the same 2.0-liter GDI
turbo that's just been added to the Sonata. A hybrid Optima is due next year.
Successful as the new Sonata is, the Kia midsize sedan could well
put it on the trailer. Schreyer's staff went for a clean, classic design that
will wear well. The new signature Kia grille shape is repeated in the header,
just ahead of the top-of-the-range trim level's standard panoramic sunroof.
The
hood has a sculptured bulge that's designed to meet European pedestrian
standards. Unlike many European cars, that safety standard has become a design
quality in the Optima, rather than an ungainly, but necessary design element.
No surprise that ex-Audi designer Schreyer has brought a good dose
of European design to the Kia Optima, which looks Jaguar-esque without being a
blatant copy. If the Optima's dynamics and refinement are anywhere close to
matching its design, Kia's transformation is just beginning.
This article originally appeared on Car News Gossip. |