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Is Korean Law Driving Policy at
Blizzard?Wednesday, July 07, 2010 at 07:42 AM EDT
US customers of game maker Blizzard are up in arms tonight as news of a new
policy is set to require all posts on
the Blizzard forum to use their Real ID system. That means that every post
is accompanied by the real first and last name of the user. People are unsure
what to make of this and I haven't seen any communication from Blizzard
stating
why they are making this change.
I'm going to make the suggestion that South Korea's Real Name System. In 2009
South Korea's government created a law that was meant to curb online
defamation
by insisting that all
users who comment on sites with greater than 100,000 users per day must use
their real name. The first US company to feel the effects of this law was
Google. South Korea insisted the Youtube comments require all users to post
with their real first and last name. Google got around this law by forbidding anyone with a South
Korean IP address from posting to Youtube. Recently South Korea backed
down
and exempted
Youtube from the Real Name system.
Given these facts it might not make sense why South Korea might enforce the
Real Name system on Blizzard. My guess would be that the government is very
aware of the immense popularity of Starcraft in South Korea. Some have joked
it
is their national sport. South Korea even has professional
SC leagues with sponsors and packed arenas. I don't think Blizzard can
take
the Google approach here and just ban South Korean users from posting to their
forums. The South Korean market must make a ton of profits for Blizzard and
unlike Google they don't have revenue coming in from other sources.
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