Google and Me
Saturday, September 12, 2009 at 05:07 PM EDT
A strange this happened last week: Google misplaced my blog.
Iâ€™ve run all the usual diagnostics, and I can confirm that Google still knows that my blog exists. But it no longer appears in any of the searches â€“ e.g., â€œnatural gas priceâ€, â€œunemploymentâ€, â€œbudget deficitâ€, or â€œbrooke boemioâ€ â€“ that used to help new readers find posts on my site.
Things are so bad, in fact, that my blog doesnâ€™t even come up when you search for â€œdonald marronâ€. I feel an existential crisis coming on.
I presume this is just the result of some obscure algorithm tweak and that, over time, my posts will reappear in the ranks of the Google-worthy. But itâ€™s fun to imagine that Google is mad at me for my posts criticizing the way it reports unemployment data.
I just checked and, no surprise, Google is still reporting the wrong data. If you search for â€œunemployment rateâ€, Google will tell you that the U.S. unemployment rate was 9.6% in August, when in fact it was 9.7%. Why the difference? Because Google is reporting an obscure measure of unemployment, not the one used by 99% of the world.
This article originally appeared on Donald Marron.