Mayor Bloomberg Not Comfortable in a Public School
Saturday, July 11, 2009 at 02:03 PM EDT
It is glossy.
It has bulleted points.
It has Catholic school kids dressed up to look like public school kids.
What? Bloombergâ€™s not comfortable with real public school kids?
Maybe it was, hmm, an unusual circumstance? A misunderstanding?
Nope. They brought girls into an all-boys Catholic School. They told them to bring street clothes and change out of their uniforms for the shoot.
Mike Bloomberg thinks weâ€™re too dumb to know when rich people lie to us.
Click for the article on the Oâ€™Dwyer PR blog. The staged, faked image is above and to the right, and the entire text of the article is below the fold.
New York Mayor Mike Bloomberg is spending boatloads of money in his re-election campaign.
A big chunk of that change is earmarked for ads touting the billionaireâ€™s achievements in education â€” though the knuckleheads in New York Stateâ€™s dysfunctional Senate may undo that progress if they continue their hissy fit in Albany.
Mayor Mike crows about eighth grade math scores being up 42 percent and reading scores up 28 percent. Awesome.
Bloomberg says his demands for â€œaccountabilityâ€ and a â€œsafe learning environmentâ€ are among reasons for the upbeat report card.
Thatâ€™s why this blogger was a bit mystified upon opening a campaign brochure called â€œMike Bloombergâ€™s public school progress report.â€ The centerpiece of the brochure showed Bloomberg chatting with two young girls standing in a school hallway. Lo and behold, there stood my daughterâ€™s classmates shooting the breeze with Mayor Mike, standing in the hall of their school, Xaverian, a private Catholic high school in Brooklyn.
Emma and a few female classmates were volunteered by administrators of the Genesis middle school program at Xaverian to appear with Bloomberg. They were told to bring a change of clothes apparently because a Catholic school uniform wouldnâ€™t cut it in a plug for progress at NYCâ€™s Dept. of Education. The kids werenâ€™t told they were going to be â€œstand-insâ€ for public school children. They were told they had a chance to be on TV in a Bloomberg ad. TV face time is a powerful incentive for any 14-year-old girl.
Also, Team Bloomberg needed some girls for the shoot because Xaverian is an all-boys school. NYC public schools, as is the private Genesis program, are co-ed. Some freshmen Xaverian boys are background material in Bloomyâ€™s brochure.
Bloombergâ€™s campaign has the brochure ad on TV. [Ms. McCauley has a supporting role in that spot. She walks up and down a flight of stairs to depict activity in the building that already had dismissed students for the day.]
Mayor Mike plans to spend whatever it takes in the campaign to slaughter NYC comptroller Bill Thompson, the sacrificial lamb who is expected to be placed on the altar by NYC Democrats. At the very least, Thompson and NYC voters deserve truth in Bloombergâ€™s advertising.
NYC educates 1.1M students in its 1,499 schools. One of those buildings could have provided a safe ad production environment for Bloomberg. It would have been nice to have a couple of PS super-achievers share the spotlight with the Mayor.
Bloombergâ€™s ad gets an â€œF.â€
This article originally appeared on JD2718.