What Professional Orchestras Should Learn from YouTube

Tuesday, April 05, 2011 at 10:28 AM

These days, when symphony orchestras make national news, the topic is usually not a happy one. Yet one group has received a very different kind of coverage: the YouTube Symphony Orchestra (YTSO). Culminating in a performance at Australia's Sidney Opera House on March 20, 2011, this experiment has generated unprecedented buzz and excitement.